I need the answers to the below questions. It should more than 500 words. The article about Sonic is in Marketing Management book by Kotler Keller 14th edition.
Below is the link for the text book
Chapter 11 1. What factors will you use to determine Sonic’s strategic group? Should Sonic select a class of competitor to attack on the basis of strength versus weakness, closeness versus distance, or good versus bad? Why is this appropriate in the smart phone market? As a start-up company, what competitive strategy would be most effective as Sonic introduces its first product?