A Radio Spot with script
An interactive component
TV Storyboard or Imovie
Communications Plan & Creative Brief (templates for each are in the Blackboard shell)
An advertising budget -The advertising budget will include actual information gathered from interviews with advertising sales personnel from-at least 2 radio stations, two newspapers, one television station.
TV and radio rates should contain rates for at least 2 day parts.
Helpful links include the following: