the research assignment requirements can be found in the description section 10

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Part 1: The Franchise Agreement and Franchisee’s Perspective

Using the same franchise disclosure document that you discussed in the last assignment, identify any benefits and disadvantages of the agreement as well as the key requirements of the FRANCHISEE. Also, consider and discuss whether you purchase a location from this franchise?

Readings:

  • Lecture Notes /content/enforced/236166-M_027328-01-2175/Week 3 Lecture1.pdf
  • Chapter 3 of Introduction to Franchising PDF
  • Krakus, B., & Baer, J. R. F. (2009, April 1). Do franchise agreements without formal expiration dates continue in perpetuity. Franchise Law Journal, 28(4), 206-248.
  • Haagen-Dazs Franchise Agreement

Note: Initial Response of a minimum of 200 words; two (2) follow-up responses of more than 50 words; at least two (2) references from readings above using APA-formatted in-text citations. A third reference from any other source is optional.


Part 2: International Franchising

When McDonald’s began opening locations internationally, were there any issues with their logo or menus? Find an international franchise and see what was adaptable to another country and what was not adaptable. Consider all aspects of the franchise that required changes. Please provide specific examples.

If you can find pictures or articles that illustrate the marketing pieces or the product, please include that, too. ****Hint****For many of the brands, you can access the menu for that country just as you can for our locations here. That will give you a perspective on the changes that they may have made to their menu.

Readings:

Note: Initial Response of a minimum of 200 words; two (2) follow-up responses of more than 50 words; at least two (2) references from readings above using APA-formatted in-text citations. A third reference from any other source is optional.

PART 1 & 2 Rubrics: https://learn.umuc.edu/d2l/lms/competencies/rubric…

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