The Board of Directors (BoD) at Post University has asked you to create a marketing campaign for the university. There are 2 parts to this project: 1. Collect Data/Information: • In order to make the

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The Board of Directors (BoD) at Post University has asked you to create a marketing campaign for the university. There are 2 parts to this project:

1. Collect Data/Information:

• In order to make the best decisions and maximize their appeal to their target audience(s), the BoD needs to collect specific demographic data/information regarding the characteristics of their target market(s).

2. Create a slide presentation:

• Your slides will help the marketing and admissions teams at Post determine how best to promote Post University brand and continue to grow the university.

Instructions:

Develop a professional 4 slide PowerPoint presentation based on the following:

• Slide 1 – Competitors. Approximately, how many colleges/universities are there in the US, and how many active college students are there in the US? 20% of grade

• Slide 2 – Demographic. What is the average age of adult learners? 20% of grade

• Slide 3 – What are the most likely and best channels to attract them (social

media, email, TV, billboards, newspaper, etc.)? 20% of grade

• Slide 4 – Persuasive summary. This is intended to convince the BoD to accept

your campaign.

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