Taiwan Taxi’s iCall System: Realizing the Value of GPS-Dispatch Systems
This case aims to highlight that information technology (IT) value comes from the alignment of an organization – its strategy, its business model, its policies and its people – and a technology within the context of a particular environment – an industry, a geography and a time.
Please answer the following questions.
- Why do you think Comfort Taxi was able to attract 16,000 taxi drivers and to adopt the GPS-dispatch system within two years, whereas Taiwan Taxi managed to recruit only 6,700 members over a seven-year span?
- How has Taiwan Taxi’s business model evolved over time, and how does this influence the potential value and usage of iCall?
- Why is the potential value of iCall currently not being realized? What barriers stand in the way? (think in terms of the organization, its strategy, and the technology as you look for possibilities)
- As Joan Lee, what steps would you take to maximize the value of iCall?
Please use APA style for citations and bibliography.