Read the Marketing insight on Google found at the end of Chapter 2. What is Google’s core business? What are the pros and cons of managing a diverse of businesses? With a portfolio as diverse as Googl

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Read the Marketing insight on Google found at the end of Chapter 2. What is Google’s core business? What are the pros and cons of managing a diverse of businesses? With a portfolio as diverse as Google’s, what are the company’s core brand values? What’s next for Google? Where should the company focus its resources?

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