nterrelationships between brand strategy and the communication

This assignment is designed to help students
understand the interrelationships between brand strategy and the
communication message to the target audience. It is a continuation of
the marketing plan and students should review the Week 3 Learning Team
Assignment for assistance in product brand strategies the team has
developed.

Assignment Steps (PLEASE USE McDONALD’S AS THE COMPANY FOR THIS ASSIGNMENT)

Develop a
minimum 700-word branding strategy and marketing communication plan in
Microsoft® Word. This document should address at least 5 elements of the
Situational Analysis and the Product, Place/Distribution, Promotion,
and Price Strategies (modified below) sections of the marketing plan
(from the Situational Analysis and the Product, Place/Distribution,
Promotion, and Price Strategies lists below). The five elements you
select should only come from the options provided below. You must
include a measurement of customer loyalty and retention in your strategy
document. You may include more than the minimum to provide clarity and
coherence to your document.

Situational Analysis:

Vision, Mission, Strategic objectives, Values

Strengths/Weaknesses

Competitor’s Strengths/Weaknesses

Market Segments

Product, Place/Distribution, Promotion, and Price Strategies:

Creating a Brand Image

Maintaining Brand Image

Branding Concerns

Promotion/Integrated Marketing Communication

Advertising Strategy/Objectives

Push and Pull

Media Strategy

Advertising Execution

Public Relations/Strategies

Note: Charts/graphs/tables do not count toward the word count.

The
plan will be a continuation of your global or multi-regional business
you chose in Week 1. This will be incorporated into your overall
marketing plan for Week 6.

Cite a minimum of three peer-reviewed references with INTRO/CONCLUSION

Format your assignment consistent with APA guidelines. (NO PLAGIARISM)

ATTACHMENTS

grading_guide.docx

11 days ago

requirements
school comm
school MARK

11 hours ago

requirements
school management
school business