Research: Measurement and Scaling
Write an essay that will answer all the following prompts (3 pages) and include at least 3 peer-reviewed sources with URLs in APA 7 format.
- Present three unidimensional and three multidimensional abstract concepts. Explain why these concepts have either one or more than one dimension.
- Provide an operational definition of the concept of service quality and develop questions that would measure service quality.
- Define each of the following concepts, and then operationally define each one by providing correspondence rules between the definition and the scale:
- Purchasing intention for an iPhone
- Consumer involvement with cars
- A workaholic