Marketing Interview

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I am needing someone to assist with a small project for a marketing position. I am needing something that will impress for a marketing interview . I personally prefer a project showing how to improve social media for the company below. Irby/parent company Sonepar. I am needing recommendations and a small project together to present in the interview.

Marketing Specialist

Irby is one of the largest electrical distribution companies in the United States, with nearly $1 Billion in annual sales and over 900 employees across more than 60 branches in 25 states. Since 2005, Irby has been a part of the Sonepar family.

Sonepar USA is a market leader in the B-to-B distribution of electrical, industrial & safety products and related solutions. Sonepar USA is made up of over 16 of the finest locally managed electrical and industrial distributors, with coverage in all 50 states.

Job Summary:
This position is responsible for working with the Marketing business leadership to help coordinate the day-to-day activities involved with various projects relating to Irby’s overall marketing program.


  • Graphic Design – create visual concepts, by hand or using select software packages, to communicate ideas that inspire, inform, and captivate both internal and external customers
  • Develop overall layouts and production designs for advertisements, brochures, fliers, reports, presentations and more, while adhering to brand standards and budget requirements
  • Promotions- Facilitate between vendors, product managers, sales, I.T; communication and implementation for all new product rollouts
  • Brand Management- Coordinate with the Director of Marketing to ensure consistency in promotional and branding activities and materials
  • Vendor relations – Partner and collaborate with key focus vendors in all aspects including promotions, merchandising, coop fund management, etc
  • Develop, implement and manage customer loyalty programs in consultation with business unit leadership
  • Support branch and customer events, tradeshows, training, etc.
  • Develop creative themes and tools for integrated marketing campaign
  • Collect and manage data for customer email campaigns
  • Create on-line customer newsletters and magazines
  • Develop and implement merchandising standards and programs for the branch counter areas
  • Help drive digital initiatives for e-commerce, mobile apps, etc.
  • Create online product experience for customers
  • Support ongoing graphical and content updates to the company internet and intranet sites
  • Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
  • Manage the company social media platforms such as FB, Twitter, YouTube, etc.

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