Jazzercise has long been associated with 1980s aerobics

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Jazzercise has long been associated with 1980s aerobics. In early 2015, the company launched a rebranding campaign. Review Chapter 2 in the text and the resources for Jazzercise, then address the importance of the following:

  • Corporate mission and rebranding alignment with it
  • Defining features of the product/service
  • Current competitors
  • How the company is differentiating itself from competition
  • What is your substantiated opinion of the potential rebrand effectiveness?

Below are some links that can help.

http://www.adweek.com/creativity/jazzercise-jazzes…

http://www.cbx.com/news/cbx-helps-jazzercise-rebra…

http://beloved-brands.com/2014/05/19/internal-and-…

https://www.businessnewsdaily.com/3783-mission-sta…

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