Identifying Target Market and Needs

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Write a paper that covers the following:

  • Identify the specific individuals in need of your business’s product or service
  • Discuss decision criteria and the people involved in the decision-making process
  • Match the business’s objectives with the customer’s needs and wants
  • Determine the financial implications of the plan

Your paper must meet the following requirements:

  • Be 2-4 pages in length, not including the cover page and reference page.
  • Support your answers with at least three scholarly journal articles (at least one of which is peer-reviewed). The CSU-Global Library is a great place to find these resources!
  • Format your paper according to the CSU-Global Guide to Writing and APA Requirements. Your paper must include an introduction, a body with at least two fully developed paragraphs, and a conclusion.
  • Your paper must be well written using excellent grammar and style techniques. Be concise. Be logical. You are being graded in part on the quality of your writing. If you need assistance with your writing style, start with Tools for Effective Writing at the CSU-Global Library, accessible from the Library’s homepage

Continue revising your paper and prepare for the final revision due in Module 8.

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