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Assignment 1: Marketing and the Health Care System

Due Week 4 and worth 300 points

Select a health care provided with which you are familiar and write a four to six (4-6) page paper in which you:

  • Determine the direct impact of marketing for the health care provider you selected.
  • Outline a strategy for the health care provider you selected to determine the utilization of its products or services.
  • Outline a marketing strategy for the health care provider you selected.
  • Recommend at least three (3) separate ways the health care provider you selected could shape the buying decisions of its customers.
  • Provide at least three (3) qualified sources, e.g., peer-reviewed journals, professional organization Website, or health care provider Websites.

Your assignment must follow these formatting requirements:

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