What are the major differences between consumer and business to business market research?

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1 What are the major differences between consumer and business to business market research?

2 What are the advantages and disadvantages of using the Internet for market research?

3 If you were the marketing director for a keyboard manufacturer whose major customers are personal computer manufacturers, how could you design the most effective market research program? What are the key steps in the process for you?

4 When would you choose the personal interview method versus the focus group method to gather data?

 

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