Health care marketing

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Question 1

Instructions

Health care administrators have insight and input into the plans for how services and products of their organization are marketed. Reflect on what you believe are the most important messages or themes health care marketing should convey to consumers. To support your reflection, include at least one real-life example of how you have been influenced (positively or negatively) by health care marketing and explain the effect the marketing had on you as a consumer.


Your journal entry must be at least 200 words in length. No references or citations are necessary
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Question 2

Instructions

As a health care leader, it is important to stay abreast of current events and trends to understand how they may impact your organization, or even the entire health care system. Many organizations had detailed strategy designed for 2020. When the coronavirus (COVID-19) pandemic was declared in the early 2020, many of those well-designed plans became obsolete overnight.

Reflect on how you believe marketing in the health care sector was affected by COVID-19. How do you feel the challenges presented by COVID-19-shaped marketing strategies? Explain your rationale and offer a specific example using a health care service or product to illustrate your opinion.

Your journal entry must be at least 200 words in length. No references or citations are necessary.

Question 3

Instructions

Market research is a necessary process to inform the strategic plan of health care organizations. Your eTextbook outlines seven ways that the quality of marketing intelligence can be improved. Some of these methods include data sharing with other organizations in order to save costs and time in duplicating efforts.

In today’s society, organizations must disclose how they use consumer information and if they share it with other organizations. As critical as marketing research is, there can be some ethical debates on how data is obtained.

Share your thoughts on how and why health care organizations must carefully balance the need to build trust with consumers along with the research they conduct. What ethical issues could exist in this process? Include your own experiences with organizations or customers asking you for information, if applicable.

Your journal entry must be at least 200 words in length. No references or citations are necessary.

Question 4

Instructions

Immigrants and refugees have been growing populations in many cities across the country. These groups of people can have limited resources yet need health services. The experiences they have had in their home countries, or even while traveling to their current location can impact how much they trust health care providers. In this journal, reflect on any experiences, personal or professional, you have had with people from a culture different than yours.

Reflect on the difference between immigrants and refugees as well as the potential barriers each group may have in accessing health care. As a leader, what types of programs or resources do you believe would be most helpful for these populations?

Your journal entry must be at least 200 words in length. No references or citations are necessary.

Question 5

Instructions

As outlined by the Department of Health and Human Services, the five areas of social determinants of health include economic stability, education access and quality, health care access and quality, neighborhood and built environment, and social and community context. As you are comfortable, reflect on any challenges you, your family, or others you know have faced in these areas. As you think about the impact of social determinants of health, which area do you think should have the highest priority to be addressed?

Your journal entry must be at least 200 words in length. No references or citations are necessary.

Question 6

Instructions

Health care marketing for providers is much more in depth than it often seems on the surface, yet crucial to the success of any organization. What aspect of provider marketing was most interesting to you in this unit? As it relates to engaging the consumer, what aspect of provider marketing do you feel would be most difficult as a marketing leader?

Your journal entry must be at least 200 words in length. No references or citations are necessary.

Question 7

Instructions

Chapter 6 presents three hospital positions when it comes to marketing: high quality, population health, and convenience. When you think about your perspective of hospitals, which one of these is most important to you? Why do you believe that to be true?

Your journal entry must be at least 200 words in length. No references or citations are necessary.

Question 8

Instructions

Reflect on how you believe the concepts presented and the activities conducted in this course may benefit you in your future professional, personal, or academic endeavors. Give one specific example of an aspect of this course you found most beneficial.

Optional:

Social Marketing is a way to help inform, engage, and motivate consumers towards some type of behavior change. There is a fine line between creating messages that are informative and using lessons in psychology to motivate individuals.

What do you feel the balance should be between messaging and psychological creativity? What risk do you believe exists for health care professionals creating marketing messages if they do not get the balance correct?

Your journal entry must be at least 200 words in length. No references or citations are necessary.

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