warehousing knowledge to practical situations

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Assignment TasksBackground information about Kimberly Company

– They have single distribution center in the UK

– UK market was largest market for Kimberly in Europe/ first market that was penetrated in Europe

– Greater than 4,000 active products are distributed to the European Market

– Suppliers base focused in China (30- 50 suppliers)

– 2,000 – 3,000 ships to addresses in Europe

– Customers of Kimberley in Europe are: wholesale and Retail (incl. direct store deliveries).

– Strategic markets UK, Germany, France, Benelux, Spain, Portugal and Russia

– Customers require delivery within 2 days of ordering. This means 1 day for order receipt and warehouse preparation and 1 day for final distribution.



  • You act as a business consultancy team for Kimberly to optimize their distribution centers in Europe.
  • As a business consultative team, you take a consultative approach towards helping Kimberly to select their warehouse locations based on the factors that are provided in the background.

Task steps

  • – Decide upon optimal location of the warehouses by choosing the two most appropriate warehouses based on qualitative factors.
  • – Present your outcome to the board of Kimberly based on the location decision criteria for distribution centers. Which countries are the best locations for investing in distribution centers?
  • – You have to convince the board of Kimberly for the best two locations and you have to give explanations for your support.
  • 1200 to 1500 Words to complete the assignment.


  1. Guidelines:
  2. • Assignment must be computer typed.

    ➢ Font – Times New Roman

    ➢ Font – Style – Regular

    ➢ Font-Size-12

    ➢ Heading should be with Font Size 14, Bold, Capital and Underline.

    • Explain with suitable diagrams wherever required. Diagrams must be drawn using suitable software or by pencil.
    • Each student has to do the assignment individually.
    • You can refer books in e-Library or use internet resource. But you should not cut and paste material from internet nor provide photocopied material from books. The assignment answers should be in your own words after understanding the matter from the above resources.

      1. Rules & Regulations:
        • All resources should be cited using CU Harvard style.
        • The final assignment must have a Title page, Table of Contents, References/ bibliography usingCU Harvard Style and page numbers.
        • Title Page must have Assignment Name, Module name, Session, your name, ID, and the name ofthe faculty.
        • Softcopy in word format is to be submitted through Turnitin link on Moodle.
        • Viva will be conducted after the assignment submission as per the dates informed earlier.


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