Business in a Global Marketplace NGOs IGOs BOP

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The benefits and costs of globalization sound very straightforward as discussed in our textbook. Yet, there are complexities to consider as companies attempt to sell their goods and services in a global economy. (These complexities also apply to NGOs and IGOs that attempt to provide services globally.) Should for-profit businesses attempt to reach only affluent markets, or is there reason for them to pursue customers and clients at the base of the pyramid (BOP)? Conduct research to support your answer with real-world example(s); be sure to cite sources of your examples. (250 words).

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