Global Market Place

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1. Watch the Ted Talk: The hidden force in global economics: sending money home

2. Read the case study: A multinational in the global food industry

3. Initial Post (300 words)

Before deciding whether to go global or remain a domestic operation, businesses must analyze their resources, as well as potential competitors’ strategies.

Discuss at least three types of tangible and intangible resources and capabilities that can possibly become differentiators in the global market place.

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