service marketing 2 assignment

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After reading Chapter 6, answer the following questions:

1. What are four customer goals for organizations that engage in relationship marketing? Why is relationship marketing important?

2. Discuss the challenges that companies face when ending customer relationships. Why would a company want to end a relationship?

Directions for all assignments. Please type your answer in the space provided. Alternatively, you may attach a word document to the assignment. ONLY WORD documents please, my computer does not “like” other formats! Must submit by due date..

CREDIT WILL NOT BE GIVEN FOR ANSWERS COPIED FROM OTHER SOURCES–INCLUDING OTHER STUDENTS.

Remember the “service” component for all assignments in this class.

After reading Chapter Five, answer the following questions:

1. What are the two types of interactive activities that an organization can use to improve upward communications? Provide an example of each type.

2. Describe the form of service research known as mystery shopping and discuss its potential benefits to service organizations.

Directions for all assignments. Please type your answer in the space provided. Alternatively, you may attach a word document to the assignment. ONLY WORD documents please, my computer does not “like” other formats! Must submit by due date.

CREDIT WILL NOT BE GIVEN FOR ANSWERS COPIED FROM OTHER SOURCES–INCLUDING OTHER STUDENTS.

Remember the “service” component for all assignments in this class.

you have to write om your own. no copy

each assignment at least 1 page and half.

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