What is the key managerial decision faced by HuStream? What adjustments need to be made inside HuStream in order for it to adequately execute that decision? What is HuStream’s current target market? How is it being reached?
What would be HuStream’s new target market? Propose some specific marketing strategies for HuStream to use if it decides to pursue the new market. Response needs to be 3 pages with 12 point , double spaced, citations and references.
The questions are related to the case that is on page 48 in the book(Integrated Perspectives by Andrew Gold).