Data Analytics and Marketing Case Study

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Analytics are play a significant role in the world of sports business. From the selection of players to the way teams market to fans and the way concessions are sold, nearly every facet of sports relies on data analytics to generate revenue and create a positive return on investment for teams, organizations, and brands.

For this assignment, you will research how a specific team, organization, or brand uses data analytics as part of the marketing process. In a 750-1,000 word paper, summarize the data collection techniques used and how that data collection has contributed to the team, organization, or brand’s marketing strategy. Provide examples of specific marketing decisions the team, organization, or brand has made based on what they learned from analyzing available data. Include discussion of how the target audience reacted to these marketing strategies and the challenges of measuring the costs and return on investment associated with data analytics. Finally, share your opinion about the marketing strategies that were employed based on the available data analytics, and discuss whether or not you believe similar data driven marketing strategies could be applied across the sports business landscape. Cite at least two outside resources in your paper.

Attached is the rubric.

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