Marketing Seminar: Week 3-Case 1-“Smartphones, Seniors, and Purchase Decisions”

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First, please refer to the reading material from the last assignment: “Ch4 Understand Business-to- Consumer Markets”, which is also attached here.

Second, please read the “case” file and try to answer the three questions at the end of the case.

Third, please read the “Sample Answer” file. Please note this sample answer can only be used as an overall direction of your answer, which apparently should be more specific and detailed.

The requirement of this assignment is 3 pages or more, double-spaced, APA format.

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