communications

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Question 1

Read the case study in the Highlight Box: Ethics Detective. Solving the Case of the Missing Safety Warning on page 98 in the textbook.

Respond to the two questions at the end of the case study.

Question 2


What is the difference between Product Line and Product Mix? Give an example of each. Do not use any of the examples in the textbook. Why are these concepts important for marketers?

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