Bus 130 Guidelines for Persuasive Email Assignment
Complete Question 10.10 from your text, page 305 – Write a Marketing Message Email Promoting a Product or Service (or business) that you would like to market to prospective clients:
Identify a situation in your current job or a previous one in which a sales letter is or was needed. Using suggestions from Chapter 10 in the text, write an appropriate sales email message that promotes a product or service. Use actual names, information, and examples. If you have no work experience, imagine a business you would like to start: word processing, pet grooming, car detailing, tutoring, specialty knitting, balloon decorating, delivery service, child care, gardening, lawn care, or something else.
YOUR TASK: Write an email marketing message using the AIDA approach to sell a product or service to your prospective customer(s). Use my name to personalize your message (Shannon).
You can EITHER put all the content into the body of the email; and send it,
if you want to add graphics (for a coupon, gift certificate, logo, etc), you can create something in Word as an attachment, and use your email as a cover-message. See example on page 287.
——————————————————————————————————-NOTE: Make up any necessary details you need, such as names, address and contact information, but, please send the actual email to your instructor, Shannon at: jbhjbfhbvjbf @gmail.com and include your real name in the subject line of the email.
- Refer to the marking rubric for guidance, and a sample marketing email on page 275 of your text
AIDA Approach: Summarized on page 276, Figure 10.4
1. A – Attention: (Opening): Capture the reader’s attention, create awareness, make a sales proposition that will prompt the reader to keep reading
2. I – Interest: (Body): Build interest by emphasizing main selling points that describe benefits relevant to the reader’s needs.
3. D – Desire: (Body): Reduces the reader’s resistance, inspires a desire for ownership, and motivates action
4. A – Action: Closing: Offers an incentive or gift, limits the offer, includes a deadline, makes it clear and easy for how the reader can respond, closes the sale
Subject line: BUS 130-003 “Your Name”: (Make up a suitable persuasive subject line).
For example: BUS 130-003 Lee Smith: 50% off text book sale – today only!
- Create a catchy subject line as per above
- Include a pleasant greeting – no “heys”
- Use paragraphs: with a single space within; double space between; do not indent
- Keep the main information “above the fold” as much as possible (the area that can be seen on an email before having to scroll down.
- Keep the message conversational, but focused and professional
- Include headings/sub-headings for readability
- Include one or two customer comments or short testimonials
- Include a signature block, minus a 3-6 blank lines for signing as in a letter
- Include a statement offering a means for opting out of future messages – it’s usually in small print at the very bottom of the message
- Proofread before you hit “send” – and check the email address is correct
- Be sure you have included the attachment if you have said there is one