Publix is facing the challenges and the demands introduced by its competitors who are offering home delivery services to their local communities. This is an issue every grocery brand is faced with. The driving force behind the home delivery system is directly related to Amazon’s purchase of Whole Foods and the sophistication of technology and the race by all the competition to win their market share.
I need to look closer at a specific Publix which is located in Lakeland, FL. I need to find an industry information and competitor’s information. The main idea of this case study is to focus on home delivery services of Publix.