Prepare an Executive Summary of the AMAZON GO and product you want to use for your final project. Use the attached rubric and include:
- a brief description of the company and the product, using a SWOT analysis or the company’s mission, vision, etc. to explain why you think this product will be successful;
- a detailed description of the target market/audience;
- and a rough list of potential media choices to reach your target market.
For questions check the rubric. My company is AMAZON GO