Executive Summary of the AMAZON GO

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Prepare an Executive Summary of the AMAZON GO and product you want to use for your final project. Use the attached rubric and include:

  • a brief description of the company and the product, using a SWOT analysis or the company’s mission, vision, etc. to explain why you think this product will be successful;
  • a detailed description of the target market/audience;
  • and a rough list of potential media choices to reach your target market.

For questions check the rubric. My company is AMAZON GO

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