answer these questions 84

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1. Amos Washington would like to sell his urban sportswear line abroad but knows nothing about shipping his goods to markets outside of the United States. He is struggling with the task of choosing a foreign market channel that is most appropriate for his company. A friend has recommended that he use a foreign freight forwarder. Would this be a good idea? Compare this option with other channel options.

2. Assume that you are the communications manager for a company that is seeking to begin a communications effort targeting buyers in a foreign market. Which of the steps in the international communications process will probably present you with the greatest challenge? Explain.

3. Explain why “time” is such an important variable in international negotiations.

The required text for the course is International Marketing (2016). The text is published by McGraw-Hill and the ISBN is 978-0-07-784216-1

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